The story of our logo (Part 1)

 

What does Pergamy have in common with brands like Toblerone, Hyundai, Levi’s, Formula 1, and Cisco?

The answer is… that the logos of Pergamy and of all of these other great brands have hidden references.

Some of these references, like in Toblerone’s logo, are easy to spot as soon as you know where to direct your eyes.  Take a close look at the triangular mountain of the Toblerone logo. Do you see the shape of a bear in an upright position? Well done! In fact, the bear is a reference to the Swiss city of Bern, where this chocolate was born over a century ago.

Other logos, like those of Cisco or Hyundai are stylized depictions of an image.  For this reason, you need to do a double take to uncover their hidden reference.  If you have looked at these logos long enough and still can’t figure out what they hide, don’t worry.  We’ll tell you.

The lines of the Cisco logo represent the iconic Golden Gate Bridge located in the company’s hometown of San Francisco.  Meanwhile, the “H” in Hyundai’s logo represents two figures – a customer and a company representative – shaking hands. This handshake is a symbol of mutual trust and respect.

The “P” in Pergamy’s Logo

Like the “H” in Hyundai, the “P” in our logo stands for our name. Similarly, it also represents something else.  In this case, an object that is related to what we do and who we are as a brand.

Can you guess what it is?

Hint:  The Magna Carta is widely regarded as the foundation for the rule of law in much of the modern world. This paramount document would not have survived these past 800 years if it had not been written on one of these*.

To uncover the hidden meaning behind the Pergamy logo, tune in for our next post.

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